ISSN 2219-8660
рус
eng
основан в 2003 году как печатное издание

Возрастное ограничение 16+

Версия для печати

FRENCH AND RUSSIAN «INTELLIGENCE» AS CONCEPTS AND PART OF NAIVE ANATOMY

M.K. Golovanivskaya

Doctor of Philology, Professor of Department of Area Studies,
Faculty of Foreign Languages and Area Studies
e-mail: golovanivskaya@gmail.com

Lomonosov Moscow State University

The article is devoted to a contrasting analysis of the concept of "intelligence" in the French and Russian mentality. This concept refers to the line of thought categories and also denotes the so-called body of "naive anatomy." The comparison made it possible to reveal the essential differences between the representation of the Russians and the French about the "intelligence". The article describes these differences and identifies their source.
Keywords: naive anatomy, categories of thought, mentality, contrast analysis.

 

RUSSIA-WEST OPPOSITION IN THE CONTEXT OF
CREATIVE WORKS BY N.D. GORODETSKAYA

L.G. Golovina

Postgraduate Student at Department of Literature
e-mail: artemida1007@yandex.ru

Kursk State University

The article examines the theme of Russia and the West in the context of literature of the Russian diaspora. The features of the image of prerevolutionary, Soviet Russia and Europe are shown in the work of N.D. Gorodetskaya. The author substantiates the position that the Russia-West opposition was one of the leading themes of poets and writers in emigration.
Keywords: Gorodetskaya, Russia, Europe, the literature of Russian abroad. 

 

WEB-HYPERTEXT AS A SELF-ORGANIZING SYSTEM:
THE SYNERGETIC APPROACH

E.A. Zaharchuk
PhD (Candidate) in Philology, Docent,
Associate Professor at the Department of Foreign Languages
and Professional Communication
e-mail: elena_nezhura@mail.ru

 I.P. Krivko
PhD (Candidate) in Philology,
Associate Professor at the Department of Foreign Languages
and Professional Communication
e-mail: irin-krivko@yandex.ru

Kursk State University

The paper covers the issue of describing hypertext of the web-communication space in terms of synergetics theory. The authors claim that the notions of self-organization, chaos, bifurcation and attractor fully and naturally represent this complex phenomenon with its key features: nonlinearity, infinite data arrays, multi-level architecture, constant development and decentralized data management performed simultaneously by various subjects. Hypertext can be viewed not only as a way of physical data storage, but as a way of mind organization and functioning and as a way of reality representation. In the world of novel communication technologies, the concepts of materiality and virtual reality are rebuilt as the interplay between the physical structure of the text and its signifying strategies which can’t be realized in the absence of a reader, who gradually evolves from a mere user into a creator.
Keywords: synergy, synergetic approach, synergetics, self-organizing system, Internet, hypertext, hypertextuality, communication space.

 

METAPHORIZATION AS THE BASIS OF THE INTENTIONAL POTENTIAL OF TROPES

O.S. Zubkova

Doctor of Philology
Professor of Foreign Languages and Professional Communication Department
e-mail: 
olgaz4@rambler.ru

Kursk State University

The article deals with the intentional potential of the tropeic vocabulary from the position of the linguistic semiotics theory. The author focuses on the significance of metaphorization as a special type of reflexive constructions and the main universal mechanism for the formation of meanings of units with a high index of imagery in a linguistic field.
Key words: metaphor, metaphorization, pun, tropeic vocabulary, tropes.

 


ON THE PROBLEM OF REGULARIZING OF MODERN
MEDICAL TERMINOLOGY

T.A. Kostromina

PhD (Candidate) in Sociology, Associate Professor of the Department of
the Latin Language and the Basics of Medical Terminology,
Head of the Department of the Latin Language and the Basics
of Medical Terminology
e-mail: KostrominaTA@kursksmu.net

Kursk State Medical University

Modern medical terminology is one of the most complicated terminological systems. The process of introduction of new terms seems to be hardly controlled, which results in the necessity to elaborate some methods of regularizing modern medical terminology with the traditional use of Greek and Latin languages as the basis of a professional language of medicine.
Keywords: medical terminology, professional language, regularizing, Greek and Latin languages.

 

METAPHOR AS A MEANS OF PROSECUTION COMMUNICATIVE STRATEGY EXPRESSION (ILLUSTRATED BY F. NIETZSCHE´S WORKS)

O.S. Makarova
PhD (Candidate) in Philology, Associate Professor at the Department
of German language and Teaching Methods
e-mail: olka1@inbox.ru

O.N. Tyutyunova
PhD (Candidate) in Philology, Associate Professor at the Department
of German language and Teaching Methods
e-mail: olesya.tyutyunova83@yahoo.de

Volgograd State Socio-Pedagogical University

The paper considers the communicative prosecution strategy as a human individual's activity as assessed by the German philosopher and scholar Friedrich Nietzsche. It focuses on the metaphorical units which predominantly have a negative evaluation and which are the evidence of the author's contempt towards human nature.
Keywords: metaphor, communicative strategy.

 

ON THE ISSUE OF LEXICALIZATION AND DERIVATIONAL POTENTIAL OF GRAPHIC REDUCTIONS
(on the basis of modern German)

T.S. Markova

PhD (Candidate) in Economics,
Head of Germanic and Romance Languages Department
e-mail: kafnem2012@mail.ru

State University of Management

In the given article we consider the questions of lexicalization of German graphic reductions and realization of their derivational potential in word formation and word composition.
Keywords: graphic reduction, word formation, lexicalization, model, text, neologism.

  

ECOLINGUISTICS: THE MAIN BRANCHES OF RESEARCH
AND CURRENT APPROACHES TO THE LANGUAGE ANALYSIS
AS AN ECOSYSTEM

N.E. Merkulova

Post-graduate student of the Department of Foreign Languages and Linguistics
e-mail: srg69@bk.ru

Ivanovo State University of Chemistry and Technology

The article examines the basic approaches to a relatively new area of linguistics – eco-linguistics. A historical review of two main directions of research as language ecology and ecology of language is made, and peculiarities of their interpretation by foreign researchers are analyzed. The key concepts and different traditions in studying a language within the framework of the ecological direction are analyzed in details. A conclusion is made about the current and interdisciplinary character of ecolinguistics research and its significance in the context of the functioning of languages under globalization conditions. 
Keywords: ecolinguistics, language ecology, language environment, ecology of language, critical discourse, ecosophy.

 

APPLYING CONTRASTIVE ANALYSIS
FOR THE APPROPRIATE
LEXEME CORRESPONDENCE IDENTIFICATION

(ILLUSTRATED BY THE LEXEME «ВООРУЖЕНИЕ»)

N. A. Nerovnaya
Associate Professor at Foreign Languages Department
e-mail: nnerovnaya@yandex.ru

S. V. Koltakova
Associate Professor at Foreign Languages Department
e-mail: koltakova2007@yandex.ru

Military Educational and Scientific Center of the Air Force «N.E. Zhukovsky and Y.A. Gagarin Air Force Academy» of Voronezh

The article deals with the algorithm of contrastive analysis of lexemes aiming at selecting the best English correspondence of the lexeme «вооружение». The steps of the undertaken research include identification of the lexeme, making a basic list of the lexical group of the English language, extension of the basic list with the help of the synonyms, seme description of the meaning of the lexemes, seme analysis of the contrastive pairs and interpretation of the results. The authors come to the conclusion that the most appropriate correspondence of the lexeme «вооружение» in the English language is the lexeme «armament».
Keywords: contrastive analysis, contrastive pair, correspondence, seme description, comparative-parametric method.

 

THE REFLECTION OF THE INTERCULTURAL COMMUNICATION PROCESSES IN L.N. TOLSTOY’S LATE ARTISTIC TEXTS (LINGUOSTYLISTIC ASPECT)

E.A. Pechurova

Junior Researcher of the Center for Russian Language and Regional Linguistic Research
e-mail: pechurova_elena@mail.ru

Tula State Lev Tolstoy Pedagogical University

The article deals with the peculiarities of the cultural realities embodied in L.N. Tolstoy's literary texts. It describes the patterns of the characters’ intercultural interaction, as well as the phenomenon of the writer’s acculturation in the process of work.
Keywords: culture, intercultural communication, acculturation, integration, assimilation, linguostylistics.

 

ROLE OF SPEECH GENRE AS A FACTOR OF
SUCCESSFUL COMMUNICATION

Y.V. Sausheva

PhD (Candidate) in Philology, Assistant Professor
at the Department of English
e-mail: oktober58@yandex.ru

Military University of the Russian Federation Ministry of Defense

For efficient and successful communication different factors are important. The author of the paper dwells upon the role of speech genre as a factor of successful communication. The article emphasizes the importance of considering speech genre as specific mental schemes and scenarios which fix typical ways of actions as well as typical order of speech scenarios typical for a society.  The paper’s author comes to the conclusion that mental metal models enable a situation of quick rasp of the situation of speech communication that conclusively leads to activation of productive and perceptive scenarios.
 Keywords: communication, genre, speech, language, information, addressee, addresser, speech perception.

 

GENDER REPRESENTATIONS IN BRITISH TEXTBOOKS

M.V. Sergeyeva

PhD (Candidate) in Philology,
Associate Professor at the Department Interpreting and Translation
e-mail: msergeyeva@mail.ru

Nizhny Novgorod State Linguistics University

The article focuses on gender representations in modern British textbooks. The analysis of the “New English File” course in terms of the three basic features of androcentrism reveals the peculiarities of gender construction in the epoch of egalitarian gender ideology.
Keywords: gender representations, textbooks, androcentrism, egalitarian gender ideology, gender neutral alternatives, language reform.

 

FEATURES OF THE USE OF CAPITAL LETTER IN MODERN HANDWRITTEN TEXT (ON THE MATERIAL OF WORKS BY CADETS OF MILITARY INSTITUTE)

O.V. Soboleva
PhD (Candidate) in Philology, associate professor at the Department
of Foreign Languages, Linguistics and Translation of Perm National
Research Polytechnic University; Professor at the Department of Humanitarian
and Social Sciences of  Perm Military Institute of the National
Guard’s Forces of Russian Federation
e-mail: olga.v.soboleva@gmail.com

O.A. Popova
PhD (Candidate) in Philology, associate professor at the Department
 of Humanitarian and Social Sciences of Perm Military Institute
of the National Guard’s Forces of Russian Federation
e-mail: p-olgaperm@mail.ru

The article deals with the problem of the use of capital letters in written texts. On the material of written works of cadets of the military institute the authors describe typical situations in which native speakers have difficulties in choosing the letter case. The tendency of variation in the spelling of names of military ranks, institutions, faculties, specialties, professions, disciplines, geographical names, dog breeds etc. are determined.
Keywords: contemporary Russian language, language norm, orthography, variability, a proper name, a common name.

 

NOMINALS WITH MEMORY-ASSOCIATED MEANING AS MARKERS OF MNEMONIC CONTENT

I.V. Tivyaeva

PhD (Candidate) in Philology, Docent,
Associate Professor at the Department of Linguistics and Translation Studies
e-mail: tivyaeva@yandex.ru

Tula State University

The paper is focused on the role of nouns and adjectives in representing mnemonic processes in English. An analysis of empirical linguistic data yielded results that allow identifying individual constituents of the lexico-semantic group under discussion, determining their functional properties and assessing their potential as lexical markers of verbalized mnemonic function.
Keywords: memory, mnemonic process, semantics of memory, lexical marker, mnemonic utterance.

 

STRATEGIES OF COLOUR LEXICAL UNITS’ TRANSLATION
IN THE TEXTS OF FASHION MAGAZINES

E.A. Khorosheva
PhD (Candidate) in Cultural Studies, Senior Lecturer at
The  Department of Theory of Speech and Translation
e-mail: Katerina-Skoptsova@yandex.ru

E.V. Savina
PhD (Candidate) in Philology, Senior Lecturer at the
 Department of Theory of Speech and Translation
e-mail: Elena-Savina@yandex.ru

N.P. Ogarev Mordovia State University

The article deals with different peculiarities of colour namings’ translation into the Russian language in the texts of fashion magazines such as “MademoiZelle”, “Vogue”, “Cosmopolitan”, “3 Suisses”, “Tendances de Mode” and fashion blogs such as “Carolecellier”, “Mode de Mahayanna”, “Modepro”. Colour naming is the unique element of the linguistic world view of all nations. In the age of advertising, when it comes to colour lexical units’ translation, which aims at preservation of its original function, to increase attractiveness and maintain the brand of goods is very important. The following strategies of colour lexical units’ translation are used: full and partial equivalents, translation transformations. Among the transformations one con distinguish lexical ones (generalization, meaning extension) and grammatical (transposition, replacement, addition, omission) transformations. Exact equivalents, lexical transformations of meaning extension and grammatical transformations of replacement and transposition are the most productive strategies of colour namings’ translation. In a number of situations, in order to grab the attention, colour namings keep their original spelling.
Keywords: colour naming, full equivalent, partial equivalent, lexical translation transformations, grammatical translation transformations, zero translation.

 

THE SPECIFICITY OF NARRATIVE AS AN ELEMENT
OF METATEXT IN THE WORK BY G. BUTZ
“GDE MAKAR TELYAT NE PAS”

G.A. Khrеstolyubova

PhD (Candidate) in Рhilology, Associate Professor at the Department of Stylistics
of the Russian Language and Journalism ofthe Institute of Philology
and Intercultural Communication
e-mail:  brams7373@yandex.ru

Khakass State University named after N.F. Katanov

The article deals with the specifics of the narrative not only as a composition element, but also a pragmatic Center. The purpose of the study is to describe a module of text, which has a certain suggestive potential in the work by G.G. Butz «Gde Makar telyat ne pas».
Keywords: Novel-pamphlet,syncretism of genres, metatext, suggestive model, text pragmatics, narrative.

 

SCIENTIFIC MEDICAL DISCOURSE: ON SOME PERULIARITIES
OF “DISCUSSION” SECTION OF AN ENGLISH-WRITTEN
MEDICAL RESEARCH PAPER

I.F.Shamara

PhD (Candidate) in Philology, Docent,
Head of Foreign Languages Department,
e-mail: kaf.inostr@mail.ru

Kursk State Medical University

The article considers the main characteristics of the scientific medical discourse, particularly, the functions of the main sections of a medical research paper as well as the traditional application of compositional speech modes and discourse techniques. Special attention is paid to the role of the discourse markers signifying various logical-sense links in the ‘Discussion’ section exemplified by the texts of modern medical research papers written in the English language.
Keywords: discourse, scientific style, medical research paper, compositional speech modes, discourse techniques, discourse markers.